The International Deprtment was established three years  ago after identifying a need among foreign organizations with an interaction or bond with Israel – whether political, financial or ideological – to reveal and display their efforts for the State of Israel and Israeli public.  Strategic consulting to international organizations is of cardinal importance and we consider ourselves to be their representatives in Israel, responsible for updating them of ongoing events and recommending the appropriate policy, accordingly.

The department provides for the ongoing and proactive coverage of organization activities in Israel and abroad, carried out for the State of Israel, in Israel and/or abroad.  The Division operates on one or several concurrent levels, including financial investments, strategic cooperation, philanthropy, visits to Israel by senior organization officials, and more.  One of the main areas of activity is managing the media operations for conducting annual events and conventions for Israel, both in Israel and around the world.