A 'campaign' is 'an organized series of events toward promoting an objective'.  A campaign is suitable for any group or organization with a shared goal, whether it is a local, business or public campaign.  The success of any campaign is measured in its suitability to the public agenda.  To achieve the campaign objectives, the issue must be introduced to the public agenda through the media.  Media and public discourse are among the strongest means for pressuring the decision makers and the public.

The Debby Communications campaign team is very experienced and knowledgeable toward defining goals, objective and clear timetables; defining target audiences and preparing action plans suited to each of them; compiling the campaign's message box; initiating campaign oriented "media events"; creating coalitions and joint ventures among stakeholders; monitoring and controlling all stages of the campaign; conducting ongoing status assessments, and more.