When the millennium began, experts were asked to predict the next trend.  They defined the consumers of the future as content motivated.  They were right.

Consumers no longer consume content.  They are the content.

We currently live in a world where anyone wants to and can become famous, create and reflect on life and other issues.  The digital world offers endless opportunities at platforms for consumers who take an active role in the local and global public debate.  The growing intensity of the digital dimension has caused a shift in the rules of the game.  Unlike the past, companies must now adopt a strategy of sharing and public interaction in order to remain relevant.  The brand has become and active online surfer, where the aim is to conduct dialogues with the audience and maintain the brand.  In an age where anything ever written and published is only a click away, the brand must operate within the digital space and be at its best. We will be there for it.

A survey conducted by TNS/Teleseker demonstrates that:

· 1.8 million Israelis are registered in some social network

· 1.5 million participate in forums or discussion group

· 1 million read or write blogs

· 2 million believe that surfer recommendations are more reliable than advertising

The Digital Division at Debby Communications will organize the chaotic and endless digital space for you.  Among the services provided by the Division are: creating an interactive concept integrated within the customer's overall plan; mapping the internet arena relevant to the customer; networking on social networks; participating in forums and various sites; crating a buzz for events and products; recommending media buying for advertising; writing content; monitoring online coverage and more